GENESIS

I had other projects in the past that I loved named Foolish and 4earts. Foolish was a Thrasher type brand that was heavily branded and enveloped parody and skate-wear, but fell out of love when I dove into Tom Ford and his vision. I liked simplicity and wanted to create something similar to MadHappy as I liked the founders and their inception story, that is when I began drafting 4earts. But it still felt heavily branded and missing a key piece that makes **** ******* what it is. The connection with the user while being Bold yet Subtle.